Language Newspaper Taking Youngsters Message to The Prime Minister
2018 Finalist

Language Newspaper Taking Youngsters Message to The Prime Minister

Vijay Karnataka (Times Group)

Bengaluru, India

Category Readership and Engagement

Overview of this campaign

Objectives of the initiative

  • Empowering Kannadiga youngsters - Kannadiga is a person living in Karnataka, India
  • Create a VK platform where youngsters can share their ideas with Prime Minister Mr. Narendra Modi
  • Create reader engagement and inclucate reading newspaper amongst youngsters

Results for this campaign

The campaign resulted in getting close to 1500 entries from youngsters. Letting youngsters from tier-2, tier-3 towns to write to the Prime Minister of the country and bridgining the gap. 

Sharing the thoughts of yougsters which range from school infrastructure to change in education system, from the macr-economic subjects like 'Demonetisation' and 'GST rule' to strategic defence tactic used by India in the recent past called 'Surgical strike', which gave the Prime Minister an understanding that youngsters are well informed.

A reader coonect for the Vijay Karnataka brand that got the attention of the Prime Minister of the country and a mention about the initiative in the once-a-month citizen connect program called 'Mann ki Baat'

A pleasure to fulfill the true objective of a traditional media like print - 'Empowering the readers'


To contact a company representative about this campaign, click here for the INMA Member Directory

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