South China Morning Post China Conference 2016

South China Morning Post China Conference 2016

South China Morning Post

New Territories, Hong Kong

Category Events to Build a News Brand

Media associated with this campaign

Overview of this campaign

For SCMP —

• To position the SCMP at the forefront of a world trending topic, garnering insider opinions, insight of China’s overseas investment for the international audience.

• To harness SCMP’s editorial legacy and clout among influential readers to engineer a high-profile campaign, tapping into SCMP’s print reach and online presence.

• To create a platform as an extension and manifestation of SCMP’s mission statement: We bridge Hong Kong, China and the rest of the world, and we actively engage in these communities” 

 

For conference participants – To establish an annual fixture in Hong Kong’s business event calendar in which the rise of China story is dissected and upcoming trends are crystalised.

 

•  For sponsors – To be associated with an authoritative platform on a key business topic laden with overseas investment, professional services and consultancy opportunities.

 

For conference participants – To establish an annual fixture in Hong Kong’s business event calendar in which the rise of China story is dissected and upcoming trends are crystalised.

•  For sponsors – To be associated with an authoritative platform on a key business topic laden with overseas investment, professional services and consultancy opportunities.

•  For readers – To understand one of China’s most ambitious economic campaign that will fuel developments of over 60 economies spanning over three continents. 

 


Results for this campaign

• The China Conference 2016, a full-day conference with 12 speeches and panel discussions, was a multi-facet congregation of thought leadership with an on-ground conference, online broadcast and print / online editorial coverage

• Premium audience - 60% C-suite or vice-presidency demographic

• Key representation by hefty speakers who expounded on OBOR policies, business realities and media expectation

The SCMP orchestrated a three-pronged opinion congregation drawing on the thought leadership from governments, the industry and media

• Opened by two prominent Chinese leaders from the country’s policy powerhouse National Committee of Chinese People’s Political Consultative Conference, which sets latest economic policy with a particular insight into the country’s roadmap on “One Belt, One Road”

Total video views of 140,000+ on Yicai, largest financial content provider in China

Three sessions broadcast on SCMP Facebook page, generating total views of 30,000

Secured six cash sponsors and eight in-kind supporting organisations


Contact

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