Media associated with this campaign
Overview of this campaign
Our main objective was to increase engagement mesured as increased reading time and conversion rate. Average reading time online for an A-magasiet article is 2 minutes 51 seconds with a conversion rate of 14,5%.
Our target was also to be present at 1 million breakfast tables, measured as 1 million juice cartons sold with A-magasinet articles printed on them.
Results for this campaign
Reading time was increased by 246% to an avarage reading time of astonnishing 7 min 2 sec on A-magasinet articles published on cartons/campaign page.
Conversian rate grew by 49%
Total number of juicecartons sold 1.120.000 which is 12% above target.