GIFA - Season 3

GIFA - Season 3

HT Media

Gurgaon, India

Category Social Media

Overview of this campaign

  • The objective of HT GIFA wasto engage our 2 major target groups in the Sec A audience: Children aged 10-18 and their parents in the age group of 35-50.
  • Since all Sec A audience have smartphones and are active on social media platforms Facebook and Twitter, our objectives included heavy digital engagement and social buzz
  • While Facebook and Twitter have younger as well as older users, we chose to include Instagram and Snapchat because Instagram was a high involvement platform among youth and Snapchat was gaining a lot of popularity in India during that time
  • We planned several interesting content pegs related to international and local football to attract football lovers, as well as ran 3 contests per week to create excitement
  • Since the lifespan of a digital post is quite short, we did live coverages of ongoing matches on Facebook, Twitter and Instagram to generate higher engagement

Results for this campaign

HT GIFA Season 3 reached new milestones in the space of online engagement. Following numbers were achieved:

Total engagement – 1.42 mn

Website visits - 361,000

Content count – 3000+ in 3 months

Total impressions – 138.5 mn

Total reach – 239 mn

Total clicks - 200,000

Number of votes for wild card entry – 102,000


To contact a company representative about this campaign, click here for the INMA Member Directory