WSJ VR for Daydream
Media associated with this campaign
Overview of this campaign
The challenge at hand was to bring the journalism that The Wall Street Journal is known for into this new platform in a way that is native to and enhanced by the medium, and pushes the boundaries of what you’ve seen before in virtual reality.
According to Himesh Patel, Creative Director: “Our goal was to push the boundaries of what was possible with VR, while remaining faithful to what makes the Journal truly distinctive: outstanding financial and business journalism. Our app brings to the forefront the daily drama of the markets, told with live data and 360-degree video.”
Results for this campaign
As an official launch partner, WSJ VR app launched on the Daydream platform on November 10, 2016. Since then, it’s been downloaded thousands of times, prompting the product team to push forward with creating an augmented reality version.
The experience has significantly enhanced Dow Jones’ understanding of the potential application of virtual reality. As part of this, the company's first employee dedicated solely to virtual reality and augmented reality platforms was brought on to the innovation team. Roger Kenny, Design Tech Lead, VR at Dow Jones, oversees technology of the WSJ VR app and was instrumental in the Journal’s launch into virtual reality in 2015 with the award-winning 3D NASDAQ interactive.
Collaboration with the News department was also critical. According to Andy Regal, Global Head of Video, The Wall Street Journal: "We've produced interactive, virtual reality storytelling that allows the Journal’s reporters and editors to take readers and viewers of our journalism anywhere in the world. With this new technology, we look forward to deepening our audience's connections to the people behind the most compelling stories across the globe."