News Republic India
Media associated with this campaign
Overview of this campaign
Create a highly engaging news product for Indian audience with limited Internet connectivity and low end smartphones .
Key parameters to measure the success of our product
- Offline Reading - Biggest reason for our success. In India internet connectivity is hazy hence we have a feature which allows user to Offline New Articles when she is on wifi and as soon as she has no internet connectivity it allows user to read them. A push is sent saying "offline articles available". Algorithm works in a way that these are the most recent articles.
- Lock Screen – Ability to read news even when the device is locked, after the news is read goes back to main article
- CTR on any of our news push notifications. We use segmented push notifications Ex- A user reading football news more than X times in a week only gets football related push notifications not others.
- Engagement: Daily Time Spent, No of articles clicked
- Monetization for our news publishing partners
Results for this campaign
- Offline Reading :. Engagement spiked up to 22 minutes/day after rolling out this feature. More than 3 times/day used feature
- CTR on pushes : 10-30%
- Daily Time Spent in the app :22 minutes, Daily article clicks: 18 times ( 4 times more than traditional news apps)
- Monetization – Various ad formats tried(screenshots attached). Increase in monetization several times without any drop in User Engagement
- Lock Screen
- Splash Screen
- Native Ad
- Sponsored Content
- Placement at bottom of Article
- Video Ads