BT Junior
2017 Finalist

BT Junior

Schibsted & Bergens Tidende

Bergen, Norway

Category Readership and Engagement

Media associated with this campaign

Overview of this campaign


Children and young people in Bergen lack a news service that is tailored to them. BT Junior will be children's and young people's own news service; a product designed on their own terms, but one that parents and teachers can endorse. The primary target group is children aged 10-12 years. 


BT Junior will provide insight into current affairs and important stories, with content that will contribute to their understanding of the community they live in and their role within it.


The primary objectives for Bergens Tidende (BT) is to develop a brand relationship with children and to instill a frequent news consumption within them, thereby increasing the chances that they become the next generation of BT readers.

Results for this campaign

Just four months after launch, the articles on BT Junior have amassed almost 400,000 page views.

We have sold 1200 subscriptions to the service, with more being sold each day.

We have over 17,000 followers on social media.

We are being actively used in 15 of the largest schools within our market.

Children are now forming a relationship with our brand, one that is founded on trust and credibility; something that is increasingly important in a digital world that is muddled with fake news.



To contact a company representative about this campaign, click here for the INMA Member Directory

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