Young Post - Junior Reporters Club
Overview of this campaign
Junior Reporters write it and tell their friends about it. Their friends, read it and share it.
How does it work?
With YP editorial team - Junior reporters meet up with Young Post’s editorial team to discuss ideas, learning how to pitch story ideas, organise interviews and photos for their stories.
Junior Reporters Club Workshop - Young Post organises workshops for JRs on public holidays and during school breaks.
Work like in a real newsroom - They may be assigned a story to work on.
Submit stories they found interesting - When JRs find an interesting story, they can pitch, write, document it in photos / videos, then submit to Young Post team.
Results for this campaign
Junior Reporters Club engaged a group of budding reporters, who shared a passion for storytelling in social media, blogs, online and print news content platforms. They honed for English writing skills and built up a loyal fan base among Young Post’s target audience.
To celebrate these enthusiastic young reporters, Young Post created “Young Post Junior Reporters Award 2016”.