Overview of this campaign
- Analysis and generation of new and massive strategies, wich will have a positive impact on the audiences.
- Generate journalistic presence and community participation.
- Strengthen the company’s internal dynamics
- Publish informative and educational inserts
- A series de interviews with top level experts of the most representative
- Strengthen and expand links whith younger audiences.
- Empower audiences about their own opinions.
- Support the hearings with analytical and pluralistic content, on the desicion that could enn 50 years of armed conflict in the country.
Results for this campaign
- Empowerment of massive spaces such as the Museum of Art of the city to open to the public discusion.
- Journalistic presence and participation by the communities most affected by the armed conflict with
- A series of interviews with top level experts some of the most representative.
- Articles written by 126 analysts and expert on the topics related to the process were published. Some 30 universities and institutions interested in the topic of peace took part.
- Special educational inserts about the pacts between Farc and The Government were Published.
- 6 streaming on the day of the plebiscite from different polling places. Audience 200.000.
- Conversation with The Government´s head negotiator. Audience total: 26.549
- Number of views for educational videos illustrating each of the items in the agreement. Audience: 82.301
- Number of clicks on each item of the agreement published and explained on line. Audience total: 55.236