Banner Core
2017 Finalist

Banner Core

USA Today Network - Gannett

Phoenix, United States

Category Native Advertising

Overview of this campaign

Banner CORE wanted to increase audience share and drive leads (calls) for two key audience segments for orthopedics – Baby Boomers & Weekend Warriors. 

Results for this campaign

Within the second month of the campaign:  

  • Calls increased 189% from the month prior 

  • Traffic to campaign landing page increased 27% from the month prior 

  • All digital ad units exceeded industry bench marks


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