Overview of this campaign
India has been a patriarchal society since time immemorial. But as our economy continues to grow, we have seen women breaking the shackles of the society and achieving great heights in all spheres of life. The number of women achievers is increasing exponentially and each and every name motivates multiple other women to rise. The Telegraph as a brand wanted to act as a catalyst and recognise efforts of women achievers and thereby become a platform to inspire many others. Thus the concept of SHE AWARDS was born. Through this one of a kind initiative, The Telegraph Salutes Woman Power with regional connect building a news brand. A celebration of women leadership with a motive to inspire many.
Results for this campaign
The total revenue generated for the event was 2.5 million INR and a profit of 30% on the revenue was an encouraging outcome on its first year. The event had sponsors on-board who wished to work towards Women Empowerment themselves. It immensely helped building news content with strong local connect.