Media associated with this campaign
Overview of this campaign
Euronews runs TV channels in 13 languages, together with websites and apps. It is a streamlined organisation with around 18 journalists per channel running 24/7 broadcast and digital. Our budgets are much lower than competitors so innovation is more challenging.
Our overall goals were to demonstrate that VR video production around news and current affairs is:
1) Possible within the workflows of a traditional television newsroom
Most of the news media who have experimented with 360° video have done so by creating separate teams of dedicated specialists. This is limiting in terms of volume and adds significant additional costs which are not acceptable in a streamlined operation like Euronews.
For this to succeed we would need to:
Enable reporters to singlehandedly film VR
Develop formats and techniques for VR video to brief to TV journalists
Make the filming process simple enough that it could be carried out alongside a traditional filming with minimal disruption
Train existing teams of TV video editors and graphic designers to work on VR post production
2) Possible in multi-languages
3) Commercially viable
4) Accessible to all
Euronews goal was to produce content that would be immersive but also accessible, allowing audiences to experience VR, without having to make an investment in a headset or data-heavy app.
This would demand the involvement of the technical and development teams to ensure players on our existing apps and website were compatible and optimised.
There are many competing demands upon users because the internet is crowded. Our experiment with VR was aimed at showing that the new content form could convince audiences to commit more time to news content.
6) Possible for all media
We wanted our project to be collaborative, to share our learnings transparently and to learn from others.
Results for this campaign
The operation has had a hugely positive affect across the newsroom, with many journalists volunteering to participate. It has generated press coverage for Euronews in at least a dozen countries. We have produced at scale far more efficiently than any competitor.
1) Streamlined workflows
Since August 2016 we have produced more than 60 original videos. One co-ordinator works on an almost full-time (90%) basis on the project but there has been no additional hiring or reassigning or personnel. 32 journalists have filmed these videos, none of whom had previous experience with VR.
Many of the videos (20+) have been filmed alongside TV shoots.
We have produced 13 videos in multiple languages including 11 in all 13 Euronews languages. More than 50 journalists have been involved in voicing and post production.
Our project has been profitable over the first six months, even without the Google DNI grant that we secured. We concluded a partnership with Samsung and also worked with half a dozen other clients. Our average cost per video including management, equipment, training and hourly rate for each journalist is considerably lower than our average for an original "flat video".
Our content has had more than 7 million views across all platforms.
Our 360° videos completion rate of between 40% and 60% is similar to that of our standard videos despite the heavier bandwidth required.
We have worked with 10 different media groups or organisations.
This project has allowed us to punch hugely above our weight.
It has demonstrated how we can introduce a new format in an innovative way, different to how almost all of our competitors have responded to this media and most importantly shown that VR can be a cost-efficient tool in a 24/7 newsroom.