Don't Look Away: 16 Days of Activism
Media associated with this campaign
Overview of this campaign
THE MOJO UNIT RAN THE VIDEO CAMPAIGN FOR 16 DAYS OF ACTIVISM. THE VIDEO UNIT CREATED THE FOLLOWING VIDEO STORY:
Candice* was subject to sexual abuse from a young age at the hands of her father. Both her parents were alcoholics. Her mother sent her to live with her aunt at the age of 4 years old to remove her from the situation. However, her two nephews who lived in the house began to sexually abuse her too. Candice found the courage to tell her aunt that her sons were abusing her but she accused Candice of lying, trying to break her family apart and kicked her out of the house. She was then sent to a children's home. Candice later moved back in with her mother who was still drinking. She had to drop out of school because her mother could not afford the fees. Candice's mother then sold her for sex to support her alcohol addiction. She left and went to live with her father but she was not welcome and so with nowhere to go, she was forced to live on the streets of Cape Town.
Results for this campaign
The video spoke about a sensitive topic but not explicitly. An interview was conducted with a survivor and it was adapted into a script that would translate well for video. The script was used to create scenes for the video. We chose to use a childlike concept of drawings to tell the story of Candice* from her perspective as a young child. We aimed for the drawings to help evoke the raw emotions she experienced but also help the audience remember her sense of innocence as a child who should not be subjected to such traumatising environments. The video was shot in stop motion on a whiteboard. The illustrator created unique characters and emotions for each person in the narrative to help the audience easily identify and follow Candice's story. Narration was added to help bring the story to life. The video was edited by a post-production team and sound effects were added where necessary to help create the environment of the scene.