Toronto Star Touch
2017 Finalist

Toronto Star Touch

Toronto Star

Toronto, Canada

Category Brand Awareness Campaigns

Media associated with this campaign

Overview of this campaign

  • Increase retention and frequency of usage of Toronto Star Touch on a daily, weekly and monthly basis.

  • Grow Toronto Star Touch user base.




Results for this campaign

  • Daily Users: up 20% vs pre-campaign period.

  • Weekly Users: up 10% vs pre-campaign period.

  • Monthly users up 17% vs pre-campaign period.

  • Monthly retention up 6% for iOS devices vs pre-campaign period

  • Monthly retention up 7% for Android devices vs pre-campaign period

  • Downloads up 17% during campaign period.



To contact a company representative about this campaign, click here for the INMA Member Directory