Overview of this campaign
- Drive curiosity and awareness of Toronto Star Touch - the new app for tablets;
- Encourage downloads of the new app.
Videos to the presentation:
Results for this campaign
Unaided Brand Awareness: Increased to 44% by the end of 2015 (from September 15 launch);
Aided Brand Awareness: After prompting, 59% of GTA residents claimed awareness of the Toronto Star Touch app;
Advertising Awareness: Increased to 82% by the end of 2015.