2016 Finalist

Toronto Star Touch Launch

Star Metro Media

Toronto, Canada

Category New Corporate Innovation Initiative

Media associated with this campaign

Overview of this campaign

- Drive curiosity and awareness of Toronto Star Touch - the new app for tablets;
- Encourage downloads of the new app.

Videos to the presentation:





Results for this campaign

Unaided Brand Awareness: Increased to 44% by the end of 2015 (from September 15 launch);
Aided Brand Awareness: After prompting, 59% of GTA residents claimed awareness of the Toronto Star Touch app;
Advertising Awareness: Increased to 82% by the end of 2015.


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