2016 Winner

ZH Tablet + Digital Newspaper

Zero Hora

Porto Alegre, Brazil

Category Paid Content or Subscription Initiative

Media associated with this campaign

Overview of this campaign

Provides a new experience to read the printed replica on the digital plataforma.

Offers interactivity in a traditional media, including video, photo gallery and puzzles;
reduces delivery and print costs.

Builds customer loyalty to the brand and its products.

Focused in the digital conservative niche but provides great experience to the traditional print reader as well.

Results for this campaign

1.388 acquisitions in one month, 65% of migration of former base and 35% of new subscribers.

Conversion of 8,81% of exploration mailing.

Over 80% of the sales on e-commerce in just 5 days.


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