2016 Finalist

Brand Extra - Flight Centre Travel Extra

APN Australian Regional Media

Brisbane, Australia

Category Marketing Solutions for Advertising Clients

Media associated with this campaign

Overview of this campaign

Flight Centre came to us with several issues they were facing: not capturing potential customers early enough in the purchase consideration funnel and store consultants being viewed as booking agents rather than travel experts. With a now more competitive travel market, Flight Centre needed to stand out in this space and gain back lost market share and brand affinity.
See video case study for more: http://apnarm.com.au/flight-centre-case-study/

Results for this campaign

Brand Extra and the wider campaign for Flight Centre delivered an outstanding result;
- Sales increased by 25%
- Transactions grew by 40%
- 70% of respondents recalled the ad and brand consideration increased by 35%
- Brand preference increased by 90% and 85% of people who saw the campaign took action
- 71% agreed that they were more likely to consider Flight Centre thus helping to re-position Flight Centre as the travel experts
See video case study for more: http://apnarm.com.au/flight-centre-case-study/


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