Overview of this campaign
Assist, Aeroplan, an international loyalty program marketer build greater comprehension of program
attributes while attracting new members.
-Drive visibility and comprehension of Aeroplan’s market fare and fixed mileage reward programs while generating
engagement that encourages sharing of positive experiences.
-Achieve broad reach.
-Generate a minimum of 30,000 custom content digital page views.
-Gain high story-page engagement: time spent, engagement rate, shares
-Impact brand sentiment by encouraging the sharing of stories.
Results for this campaign
-Audience reach, delivered impressions, page views, time spent on page, engagement percentages.
- 4,224,000 gross newspaper impressions*
- 4,769,532 digital impressions delivered
- 54,215 custom story page views
- average of 2.20 minutes time spent on page
- 2.12% overall engagement rate
- 3.58% against competitor fans
- 3.71% against member fans
- 89,556 total content link clicks