2016 Finalist

Toronto Star Touch Launch

Star Metro Media

Toronto, Canada

Category Launch of a Brand or Product to Create An Audience Segment

Media associated with this campaign

Overview of this campaign

- Drive curiosity and awareness of Toronto Star Touch - the new app for tablets.
- Encourage downloads of the new app.

Videos to the presentation:





Results for this campaign

- Unaided Brand Awareness: Increased to 44% by end of 2015 (from September 15 launch);
- Aided Brand Awareness: After prompting, 59% of GTA residents claimed awareness of the Toronto Star Touch app;
- Advertising Awareness: Increased to 82% by the end of 2015.


To contact a company representative about this campaign, click here for the INMA Member Directory