Overview of this campaign
- Generate a new way to monetize audiences using GFR MEDIA corporate database.
- Build GFR Media AUDIENCE MAP and use AUDIENCE MAP as the core component for new targeted advertising and audience based revenue models
- Offer advertisers a new way to reach the audiences using multiple channels.
Results for this campaign
AUDIENCE PROFILE, a new audience segmentation solution
A COMPLETE AUDIENCE MAP with +2 MILLION PEOPLE & OVER 400 SEGMENTATION POSSIBILITIES FOR THE ADVERTISERS
AN STRATEGIC AUDIENCE MONETIZATION ROADMAP
NEW AUDIENCE MANAGEMENT TEAM
NEW REVENUE SOURCE FOR THE COMPANY