Overview of this campaign
Aftenposten Publishing is a department in Aftenposten.
Our success criteria are new standalone products with independent economic success - building the Aftenposten brand in new and existing audiences.
Aftenposten History is our latest innovation.
The content spans from old civilizations to newer Norwegian and international history – also based on present topics, the news and conflicts in an historic perspective.
The major USP’s:
- Focus on Norwegian content
- More recent history
- “Value for money» – Aftenposten History will consist of 164 pages in every issue.
Results for this campaign
The launch has been a highly successful. Our goal was to become the market leader within three years.
Aftenposten History became the market leader in the Norwegian History market from the first issue.
The Publishing Department is fast growing and has had a 25 - 30% growth rate every year since 2008. We expect to surpass Aftenposten number of paying customers within next year.