2015 Finalist

Win through VG

VG

Oslo, Norway

Category Print Single-Copy Sales

Media associated with this campaign

Overview of this campaign

VG witness a trend where their readers are moving from print to digital. To honour our loyal readers, and avoid further decline.

Goals:

  • Increase daily sales by 1.5%
  • Retain Readers
  • 100 000 participants

Results for this campaign

  • Increased the daily sales of VG by 2.2%
  • 1 of 7 is reading the newspaper more often than they did before
  • 532 047 participants

NB: SEE ATTACHED VIDEO CASE MOVIE FOR BACKGROUND, OBJECTIVES, RESULTS AND WHAT WE DID. OR USE THIS URL: http://icecube.cc/video/vg/win


Contact

To contact a company representative about this campaign, click here for the INMA Member Directory