2015 Finalist

Win through VG

VG

Oslo, Norway

Category Marketing Solutions for Advertising Clients

Media associated with this campaign

Overview of this campaign

In cooperation with Suzuki and the travel operator Ving we ran a promo campaign. Because of the cooperation were able to award a holiday voucher to one lucky winner every day, and a car once a month.

Goals:

  • Increase daily sales by 1.5%
  • Retain Readers
  • 100 000 participants
  • Increase advertising revenue with 40%

Results for this campaign

  • Increased the daily sales of VG by 2.2%
  • 1 of 7 is reading the newspaper more often than they did before
  • 532 047 participants
  • Increased the advertising revenues: Suzuki with 135% (from: 2 mill NOK to 4.7 mill NOK). Ving with 45% (from 1,58 mill NOK to 2.28 mill NOK)

NB: SEE ATTACHED VIDEO CASE MOVIE FOR BACKGROUND, OBJECTIVES, RESULTS AND WHAT WE DID. OR USE THIS URL: http://icecube.cc/video/vg/win


Contact

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