Where News Media Goes Next After COVID-19
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This first module from the 2020 INMA Virtual World Congress features how leaders and their companies prepare for deep uncertainty and complex futures. Learn what strategic trends will influence business, media, and society after today's massive disruption. Learn to capitalise on the "trust moment" for media in today's crisis and how consumer time spent with media is shifting towards digital, phone, digital video, and streaming. Learn how marketing spending is likely to shift in the months ahead - in general among specific channels, and what we have seen in the past in these kinds of massive global meltdowns.