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What is the likely role of automation? Where's the human value? Bots and algorithms? Crucial or simply an add on? How can we use data and measurement effectively, and which data are we using in a cookie-less future? What are the relevant measurement tools? NTM's Annie Lidesjö, BBC's Nathalie Malinarich, and Dagens Nyheter's Lovisa Bergström explore examples of emerging technologies that could revolutionise the media industry (e.g. automated journalism, social outreach apps, video creation tech, 5G).