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Distill the lessons learned over the past year in promoting quality content, mobilising audiences to subscribe, and engaging new generations to read, watch, and listen to. We share the stories of success from across the world and media sectors, and we look at where the opportunities are for 2021. INMA's Readers First Initiative Lead and Researcher-In-Residence Greg Piechota leads a jam-packed session with presentations from Neflix's former VP of Product Gibson Biddle, Spotify's Mayur Gupta, Bloomberg's M. Scott Havens, The Washington Post's Miki King, and The Wall Street Journal's Suzi Watford.