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The state of media advertising post-pandemic and how media companies reposition themselves in the eyes of advertisers is the focus of this module. Among the case studies presented include the South China Morning Post and how their first-party data strategy is fueling advertising sales. Bloomberg Media shares how the company is having its best advertising year by leveraging deep connections with users. In addition to Ian Hocking of SCMP and Allison Schulte of Bloomberg Media, this module includes a conversation with Times of India Group President Partha Sinha on the latest advertising trends and how publishers should compete with the Big Tech platforms.