The Path Towards Customer-Centricity
About this premium video
How to successfully put the customer at the core of your product business by aligning strategy, organisation, and culture is the focus of this session. Product and data leaders from across the globe share how they sparked a customer-centric revolution. Caroline Carruthers, author of The Chief Data Officer's Playbook, explores the role of data in a modern organisation, how to get the most out of your business data and the importance of a data champion within an organisation to unlock meaningful data-driven transformation. Alejandra César, strategic partner manager, news, LATAM media partnerships for Meta, reveals learnings from a case study from the Meta Journalism Audience Analytics programme discussing techniques for growth using audience analytics. Lippe Oosterhof, head of product for Yahoo News, Entertainment and Lifestyle in the United States, looks at the pros and cons of Silicon Valley's popular OKR framework and the significance of a results-driven approach to product development. Louise Story, author and former chief news strategist and chief product & technology officer for Wall Street Journal, and Marcel Semmler, global head of technology - publishing for Bauer, provide tools to manage the challenges of pulling together cross-departmental teams throughout the product journey including overcoming power struggles and navigating differing levels of digital literacy.