The Content to Commerce Revolution
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Publishers are upending the status quo with business model approaches that redefine value and shorten the runway between editorial discovery and the "last click." In this module, learn how media companies are ushering in the new revolution of "content to commerce," ranging from data-fueled bets on content experiences that drive engagement to Web sites that drive the last click to lifestyle networks to bets on personal finances and other growth projects. Dive deep into practical case studies from Times Internet in India, as well as the New York Times' Wirecutter, and News Corp's Mansion Global.
Monetisation Continuum: Ads, Subscriptions, and Content to Commerce (Learnings From Times Internet)
Gautam Sinha, CEO, Times Internet
New York Times' Wirecutter: Where Next for Product Review Site?
Linda Li, General Manager, Wirecutter
Mansion Global: Marrying News Content With Paid Listings
Mae Cheng, Publisher and Editor, Mansion Global
Earl J. Wilkinson, Executive Director and CEO, INMA