Premium Videos

Recordings From INMA's Master Classes and Conferences

Subscription Experiences Amid the Surge: Opportunities

About this premium video

Amid the chaos of the COVID-19 disruption, publishers have experienced double- and triple-digit surges in digital traffic and new digital subscription starts. In this module, go behind the scenes of what's working and not working, when your content should be free or have a price tag, how to build a subscription model so compelling your customers will never want you to leave, and refining the news experience in the age of attention wars. INMA's Greg Piechota, author Robbie Kellman Baxter, and Zuora's Frank Ernst show emerging subscription trends during the pandemic. Meanwhile, hear from media companies like Dagens Nyheter, Singapore Press Holdings, Le Monde, and the USA Today Network that have generated the most new subscribers in the current crisis.


A Glimmer of Hope Amid the Despair: Subscriptions in Surge
Grzegorz (Greg) Piechota, Researcher-in-Residence, INMA

Subscriptions In Uncharted Waters: Culture, Metrics, and Mindset
Robbie Kellman Baxter, Author, The Forever Transaction and The Membership Economy

Top 5 Things D2C Subscription Business Leaders Should Know In Times of Uncertainty
Frank Ernst, Vice President, North America Subscribed Strategy Group, Zuora

Reaching Out: Finding, Engaging, and Converting New Readers
Anna Aberg, Head of Digital, Dagens Nyheter

Le Monde's Main Initiatives Amid the Crisis
Lou Grasser, Subscriptions Director, Le Monde

Packaging a Subscription With a Tablet
Eric Ng, Head of Marketing, Singapore Press Holdings

How Gannett Is Meeting Reader Needs During a Pandemic
Josh Awtry, Senior Director for News Strategy, Gannett | USA Today Network
Laurie Truitt, Vice President, Digital Consumer Marketing, Gannett | USA Today Network

Module Takeaways
Earl J. Wilkinson, Executive Director and CEO, INMA

By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.