About this premium video

Subscriber experience revolves around moments of truth: when they want to find news, when they try to purchase the subscription, and when the time comes to renew. In this module, learn how to design the flows that help readers succeed using your Web site or an app and how to maximise the value of their subscription. Plus: let’s review how the paywall marketing and communication has changed over a decade. Learn about The Guardian's retention toolbix as it engages readers and retains them as supporters. Go behind the scenes of El Mundo's paywall launch and the lessons learned after its first nine months.