Premium Videos

Recordings From INMA's Master Classes and Conferences

Subscriber Flows, Launch Tips, Retention Best Practices

About this premium video

Subscriber experience revolves around moments of truth: when they want to find news, when they try to purchase the subscription, and when the time comes to renew. In this module, learn how to design the flows that help readers succeed using your Web site or an app and how to maximise the value of their subscription. Plus: let’s review how the paywall marketing and communication has changed over a decade. Case studies from The Guardian and El Mundo are featured.


Executive Briefing on Moments of Truth In the Subscriber Experience
Greg Piechota, Researcher-in-Residence, INMA

How The Guardian Engages Readers and Retains Them As Supporters
Ben Lappin, Director, Retention and Customer Experience, The Guardian

How El Mundo Launched Its Paywall and the Lessons Learned After Its First 9 Months
Gabriela Bolognese, Chief Digital Officer, Unidad Editorial
German Frassa, Director, Digital Products and Audience Development, Unidad Editorial


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