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Knowing how best to convert data into knowledge and insights is an ever-evolving understanding. Key questions that need answers include: What is the value of data as an asset for a news media company? How do you tie data back to your business strategy? Where does data sit organisationally and how a Chief Data Officer role could help? What are the key data talents and skills you company needs to develop? How to move from descriptive to predictive and prescriptive analytics? How to build a data-positive culture? Where does data sit organisationally and how a Chief Data Officer role could help? We explore all these and more in this module of our Smart Data Master Class. Featured speakers include Daniel Hallac, data strategy of Hearst Newspapers; Kasper Lindskow, AI and advanced analytics at Ekstra Bladet; Agnes Stenbom, responsible AI at Schibsted; and Tom Betts, chief data officer, Kingfisher.