About this premium video

Key themes for this second module of the Smart Data Master Class include how to lead your newsroom, product; and marketing with metrics; how to shift from content to audience analytics; how to build newsroom-facing data products; how to predict who is going to buy a subscription or churn; and how to personalise experiences and recommendations for your audiences. Learn what experiments should you plan for subscriptions growth in 2021 with key speakers Gareth Lloyd, head of data and analytics, Media 24, South Africa; Ariane Grumstad, head of analytics, NHST, Norway; Eric Schmidt, head of advocacy for data analytics, Google Cloud, Google, United States; and Markus Franz, chief technology officer, and Florian Wirth, head of business intelligence, both with Ippen Digital, Germany.