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Smart Data Playbook for Advertising and E-Commerce Growth

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Data is just as important for advertising as it is for subscriptions. In this third module of the Smart Data Master Class you'll learn how to prepare for the post-cookie future of advertising; how to build your first-party data assets and how to use them to grow advertising revenue; how to mine text and other content assets to derive interests and build segments for contextual targeting; how to prove the effectiveness of new publishers' ad products; how to build and release advertiser-facing data products; and how to collaborate with others to grow the publishers' walled gardens. Featured speakers include Joanna Balowska, director, sales and ad products development, Agora, Poland; Helene Slettemoen, director of insights and strategy, Diar, Norway; Nils Riise, general manager, Nordics, Piano, Norway; Daniel Knapp, chief economist, IAB Europe, Belgium; and Greg Piechota, lead, Smart Data Initiative, INMA.

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