About this premium video

Data is just as important for advertising as it is for subscriptions. In this third module of the Smart Data Master Class you'll learn how to prepare for the post-cookie future of advertising; how to build your first-party data assets and how to use them to grow advertising revenue; how to mine text and other content assets to derive interests and build segments for contextual targeting; how to prove the effectiveness of new publishers' ad products; how to build and release advertiser-facing data products; and how to collaborate with others to grow the publishers' walled gardens. Featured speakers include Joanna Balowska, director, sales and ad products development, Agora, Poland; Helene Slettemoen, director of insights and strategy, Diar, Norway; Nils Riise, general manager, Nordics, Piano, Norway; Daniel Knapp, chief economist, IAB Europe, Belgium; and Greg Piechota, lead, Smart Data Initiative, INMA.