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Recordings From INMA's Master Classes and Conferences

Smart Data In the Shadow of the Cookiepocalypse

About this premium video

It's not enough to have the right technology and the right real-time data and the right staff to analyse and compartmentalise information. To make data work for media companies requires a new creativity. In this deep dive module, learn practical cases of how media companies are making actionable real-time data to change business outcomes: subscription sales and retention, advertising sales, audience engagement, and more. Featured case studies come from The Washington Post, JP/Politikens Hus, Amedia, Aller Media, and the Financial Times.


Building a Better Web: Privacy, Context, and the New Media Economy
Jarrod Dicker, Vice President of Commercial, The Washington Post

Reshaping Data: Apple Killed the Cookie, So What Are We Going To Do?
Thomas Lue Lytzen, Head of Product Development & Insights, JP/Politikens Hus

The Zero-Party Data Strategy: Monetising Data In a World Without Third-Party Cookies
Michael Silberman, Senior Vice President Strategy, Piano 

Amedia and the Data Behind the Subscription Success
Pål Nedregotten, Executive Vice President, Amedia 

Aller Media's Data and Personalisation Journey
Camilla Fuglem, Director of Data, Aller Media 

Maximising Subscriber Lifetime Value with First-Party Relationships
Tom Betts, Chief Data Officer, Financial Times 

Module Takeaways
Earl J. Wilkinson, Executive Director and CEO, INMA

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