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Recordings From INMA's Master Classes and Conferences

Smart Data In the Shadow of the Cookiepocalypse

About this premium video

It's not enough to have the right technology and the right real-time data and the right staff to analyse and compartmentalise information. To make data work for media companies requires a new creativity. In this deep dive module, learn practical cases of how media companies are making actionable real-time data to change business outcomes: subscription sales and retention, advertising sales, audience engagement, and more.

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