Smart Data: Deploying Data To Extract Opportunities
About this premium video
Every media company acknowledges the value of data, yet virtually no media company is happy with its data strategy. In this module of the 2021 INMA World Congress of News Media, experts explore the state of data for media and look at how Bloomberg Media is navigating a cookieless future, Aller Media's success with personalisation and optimisation, and we get a bird's eye view of where Torstar's data strategy for subscriptions, registrations, and advertising is taking them. In addition, get an exclusive look at trends in digital engagement, retention and conversion, and see how companies like yours are evolving their subscription business.