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Selling Advertising in a Changed Market: Best Practices

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News media companies need to move from simply selling “advertising space” to “media solutions.” Learn how Helsingin Sanomat's new multi-channel product support ad sales across platforms and how a Hindu ad campaign for a chocolateer using insight-driven multi-media activations helped grow an FMCG category. Take a Ph.D. course on branded content from the USA Today Network. And learn more about JP/Politiken's Relevance platform, which helps advertisers with relevant advertising for relevant audiences in a relevant context.

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