About this premium video

For the beginners and for the publishers with a mature subscription business, group plans offer a unique option to reach new audiences and introduce them to the brand, and hopefully engage forever. Yet many struggle, as selling to businesses is nothing like selling to individuals. In this session, we dive into the world of B2B subscriptions, business partnerships and bundles, and map the opportunity for both general news and specialised publishers.Case studies come from Caspar De Bono of the Financial Times, Siri Holstad Johannessen of Aftenposten, Katharina Neuber of Insider, and Yosuke Suzuki of Nikkei. INMA Researcher-in-Residence Greg Piechota presents the first-ever INMA Readers-First Outlook for 2021.