Premium Videos

Recordings From INMA's Master Classes and Conferences

Reshaping Our Media Organisations for the Future

About this premium video

Reshaping media organisations for the future with the right tools, skills, and approaches in advertising is the focus of this module. Featured case studies include how The Globe and Mail developed an in-house content creation studio for maximising revenue, how Reach plc developed highly targeted and effective advertising opportunities and its data-fueled branded content campaigns, how Aftonbladet works with e-commerce to diversify its monetisation strategy, and how Mediahuis Ireland created a programmatic advertising strategy that increases revenues and improves advertising performance.

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT