Product Thinking Pathway
About this premium video
If you're lucky enough to have great ideas for new products you will need a structured way to prioritize and evaluate ideas, and a solid process to manage product launches with stakeholder buy-in across the company. In this session you will learn from experts who have figured out the product innovation formula. Julian Delany, chief technology officer, data and digital for News Corp Australia, shares how they used a consumer-first insight and human-centered design to completely relaunch the digital versions of their metro dailies. Naren Katakam, principal product consultant for ThoughtWorks, delivers a series of easy-to-understand components that explain what product thinking is, why it is important, and how we can help cultivate it within our organisations. Hilde Maartmann-Moe Sommerstad, senior product manager for Schibsted/Aftenposten, reveals a case study on building a local offering to demonstrate the value and methodologies of using both quantitative and qualitative data for the organisation to truly understand what users need. Jason Jedlinski, formerly head of audience touchpoints for the Wall Street Journal and SVP consumer products for Gannett, take us through his playbook for designing product launch roadmaps that organisations can get behind.