Premium Videos

Recordings From INMA's Master Classes and Conferences

Product Prototyping and Experimentation

About this premium video

In this session, hear innovation experts share tips for experiments, prototypes, and testing to ensure product/market fit with the audience. V'ming Chew, lead product manager for Singapore Press Holdings, takes us through a case study of experiments to gamify their reading experience, including a detailed analysis of what goes on between setting objectives and taking a new feature live. Jeff Moriarty, EVP/chief product officer of Nexstar Digital, highlights the value of early prototyping including some simple yet effective options. Katie Bloor, product director, experimentation, Dow Jones, shares best practices and tips for managing multiple experiments simultaneously within a busy product roadmap. Ilana Westerman, head of user experience research and consumer Insights at Yahoo Inc., delivers a case study about understanding the user needs and managing real and perceived bias throughout the product development process.

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