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Recordings From INMA's Master Classes and Conferences

Print Advertising Justification

About this premium video

This session focuses on our sales teams. How do they get on the radar and mindset of media planners and buyers as far as print is concerned? How are they able to measure ads and then effectiveness of print advertising? What should they be selling in the future? Does print e-commerce fit? And how do they best use print as part of a multi-channel sell? We start with Sir John Hegarty, founder of BBH, discussing what advertisers really think of print and how media companies can get on an agency buyer’s radar. We then dive deep into measuring print ads and the effectiveness of print advertising with Ulbe Jelluma, managing director of Print Power Europe. And, finally, the session wraps up with Steve Hutton, group sales director of Stuff, who shares how to use print as a part of a multi-platform sell.

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