Premium Videos

Recordings From INMA's Master Classes and Conferences

Paywall Models, Premium Content, Subscriber Engagement

About this premium video

When planning your digital subscription product, one must consider what's behind the paywall (your value proposition) and what's in front of the paywall. Paywalls are essentially a segmentation tool to filter out readers who have the highest willingness to pay. In this module, we will reveal, based on years of research, who's most likely to pay? And for what? Case studies from Schibsted and Funke Digital are featured.


Executive Briefing on Paywalls Models and the Value of Engagement
Greg Piechota, Researcher-in-Residence, INMA

How Norway's Aftenposten Went From Digital-First to Audience-First
Espen Egil Hansen, former Chief Executive Officer and Editor-In-Chief, Aftenposten

How a Regional News Powerhouse Launched Its Digital Subscription Products and the Lessons Learned After Their First Two Years
Sarah Barth, Senior Conversion Manager, Funke Digital

Executive Briefing on Premium Content, Experience, and Editorial Strategy
Greg Piechota, Researcher-in-Residence, INMA


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