Outlook 2021: Creating Value at the *New* Media Company
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From the ashes of a pandemic have sprung a new era of optimism for news media. Digital transformations have accelerated. Adoption of data in media cultures has spread wider and deeper. Subscriptions climb even as growth becomes more difficult. "Product" moves from something physical to something philosophical. As media companies gear up for the rise of advertising, publishers are placing new bets on initiatives beyond traditional bull's eye such as e-commerce, sports betting, and more. All the while, trusted journalism takes a stronger stance on truth and facts as its distribution multiplies in a digital environment dominated by Big Tech. Hear from the Reuters Institute, as well an exclusive interview with Australian Competition and Consumer Commission (ACCC) Chairman Rod Sims and a closing keynote from INMA CEO Earl J. Wilkinson.