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Optimising the Advertising Comeback

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What do you need to know about the state of media advertising as economies start to come back? In this module of the 2021 INMA World Congress of News Media, we look at how media companies are creating a value exchange beyond third-party programmatic, how combining the trusted environments of journalistic brands with creative ideas and technology offers solutions to advertising customers, how one company measures more than impacts in branded content strategies, and about an initiative that funds journalism through sponsored posts, custom content, branded content, video ads, advertorials, social, and more. Hear keynotes and case studies from McKinsey, Axel Springer's Media Impact, Infoglobo, and MediaNews Group's Skyline Studio.

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