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News Media Outlook 2021: What To Expect Next

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Everything literally did change in the COVID-19 shutdown: advertising evaporated overnight, digital engagement and subscriptions surged, employees shifted from in-office to work-from-home, cost structures and workforce structures changed, print as a platform came under new scrutiny, and e-commerce skyrocketed in importance. In this module, INMA aims to look on the other side of the health crisis and its economic ripple effects to identify the "new normal" for the news industry over the next 6-18 months.

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