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Subscription leaders engage readers through journalism, product, tech, and marketing, and find new ways to deliver those experiences -- transforming the operating models of their newsrooms, product, and marketing departments. In this session, we dive into ways news publishers tailor content and experiences to segments, use data to inform their decisions and sometimes automate them. Featured speakers are David Walmsley of The Globe and Mail, Kaisa Aalto of Helsingin Sanomat, Michael Silberman of Piano, Noemi Ramirez Garcia of Prisa Noticias, Steve Dempsey of Independent News and Media, and Hamish McKenzie or Substack.