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New Approaches to Audience Development

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How to plan the next best actions for readers depending on their stage in the journey and the current best practices in engagement through e-mail, social media, and paid channels are the key areas of focus in this module. Hear from Brianne Kennedy of the Wall Street Journal on habit formation and how to design and manage online reader journeys, Nandagopal Rajan of The Indian Express on reader loyalty and growing audience pockets around traditional sections, Alessio Balbi and Daria Bernardoni of GEDI Gruppo Editoriale on engaging readers through social networks, and Dan Petty of MediaNews Group on engaging readers through e-mail.

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