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Recordings From INMA's Master Classes and Conferences

Measuring and Growing Success with Products

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This session focuses on methods to measure and benchmark new products and how to effectively continue the innovation process. Caitlin Clarke, global head strategy and growth for the Financial Times, talks financial return on investment, how she structures new opportunities and how commercial and product work together to give new products the greatest chance of success. C.J. Jacobs, head of product & technology for MediaNews Group, takes us through a case study showing how to select the market for launch, test scale, add features, and drive further value. She discusses the business processes and how to make a business case to get further investment from an executive team. Celeste LeCompte, vice president of strategy and operations for ProPublica, and Allison Mezzafonte, lead media advisor for Sailthru, share three ways to inspire subscriber engagement. Kara Chiles, VP consumer product for Gannett, shares why it's important to celebrate successes and explain failures when building a culture of innovation. Finally, INMA Product Initiative Lead Jodie Hopperton reviews the best practices and practical tips of how to launch and innovate products.

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