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Is Print Advertising Dead?

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This session focuses on the question: Is print advertising dead or dying? It helps to answer what we can learn from the research, what factors still attract advertisers to print, and what leading CEO’s view is on the future of print advertising. Denise Turner, director of insight for Newsworks in the U.K., sets the scene by sharing what the research tells us about the future of print advertising. Andreas Condradt, the managing director at BILD B.Z., Axel Springer, gives a senior view of print advertising in 2022, including a discussion on what the opportunities and timelines are. Finally, Doug Willis, editor emeritus at the Evening Standard walks us through the ten things that show print is still attractive to advertisers.

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